Our mission is to equip aspiring DJs with the branding, communication, and industry skills they need to stand out, grow, get booked, and get signed.
The La Zic artist-development platform delivers this through a complete ecosystem: an online course, personalised coaching programmes with Cristina Lazic and Eric Louis, and quarterly online and in-person workshops covering music-industry insights, branding, and storytelling.
ONLINE COURSE
A self-study programme that helps DJs and producers build an authentic, cohesive personal brand. It covers branding, communication, social media strategy, and artistic confidence – giving you the foundations to express who you are and stand out in the industry.
Four personalised 1:1 sessions over 2–3 months, tailored entirely to your needs. Coaching includes a custom analysis of your online platforms with clear recommendations to strengthen your brand and digital presence.
Quarterly online and in-person workshops on practical industry topics—such as launching a label, running events, using CapCut, or planning a release. Each session delivers actionable skills you can apply right away.
"I've benefitted from the guidance around everything related to how the music industry works and the connections I made through Cristina. Plus I love the newsletters as they have really hands on tips, and the WhatsApp group provides a support platform for us as students."
"I feel more focused and in charge of my career. I know where I'm going and how to get there. I released 2 tracks & recorded a mix for one of my favorite labels. The community is super supportive. I love that I have access to other DJs from around the world and I can ask them any questions.
+ it's a great way to network online."
"This is a great investment if you want to boost your music career! The branding and growing your audience modules have made the greatest impact on me."
"I don't know where I would have been if it wasn't for this academy and my sessions with Cristina and Eric. I was able to transform my branding online and offline, increased my confidence hugely and increased bookings in the techno scene. I also started doing a podcast which is going really well because of La Zic. Honestly, life and career changing."
"I was struggling with everything related to the business side of DJing & the academy gave me guidance, structure, validated some things & gave me a ton of new knowledge. I booked my first international club gig last September and love the continuous guidance via the What’sApp group where both Cristina & Eric are very active."